Essential Brands: IGORA VIBRANCE

Colour is at the heart of Schwarzkopf Professional and for well over 50 years, leading colour brand IGORA has been setting new standards in the market. Now it’s time for the next step in innovation as Schwarzkopf Professional’s demi-permanent hair colour, IGORA VIBRANCE gets an upgrade!

 

What is it?

First things first – what exactly is demi-permanent colour? Sitting between permanent and semi-permanent colour, demi-permanent colours contain a mix of developed direct pigments and undeveloped para-dyes. Unlike semi-permanent products (which act more like a temporary tint or toner), demi-permanent dye makes for a more obvious colour change as it is mixed with a weak hydrogen peroxide solution to open up the hair cuticle, ensuring a suitable amount of colour is absorbed, without permanently penetrating it. Colour will gradually fade, usually lasting around 25 washes.

 

The enhanced IGORA VIBRANCE range has been developed using a Moisture Protecting Complex with AQUAXYL™ Technology. This means that it is extra gentle to hair during the demi-permanent colouration process, creating a clean canvas, that results in an even colour with a beautiful, vibrant shine!

 

What can you do with it?

IGORA VIBRANCE’s advanced, moisturising demi-permanent hair colour – with a liquid formula that can turn into a gel or a cream – allows hairdressers to deliver MORE to meet their ever increasing client demands; MORE Performance, MORE Convenience, MORE Versatility, MORE Choice.

 

Thanks to the innovative formula and customisable application consistency a full range of demi-permanent colour services are now available (Dual System Application, Tone-on-Tone, Pastel Toning, Fashion Toning, Neutralisation/Colour Correction, Colour Refreshing, Clear Glossing), with 68 shades that match harmoniously with IGORA ROYAL shades!

 

What is the big deal?

The alcohol-free formula is enriched with Vitamins B3 and B5, helping to shield the hair’s surface from breakage whilst the state-of-the-art IGORA VIBRANCE Activator System allows hairdressers to choose between a gel or cream consistency:

  • The IGORA VIBRANCE Activator Gel contains a gelifying agent, which creates a unique gel consistency – ideal for bottle applications and quick services at the backwash
  • The IGORA VIBRANCE Activator Lotion contains a special thickening agent, which transforms the liquid colour into a cream consistency – perfect for faster application and ease of use

 

"NEW IGORA VIBRANCE is the most beautiful demi-permanent hair colour. The brand-new consistencies are super easy to mix and apply, while the colour results are absolutely gorgeous."


– Lesley Jennison | World-Renowned Educator and Colourist

 

Give me the facts!

  • IGORA VIBRANCE is an advanced, moisturising demi-permanent hair colour
  • Provides a gel or cream consistency
  • Alcohol-free formula that’s enriched with Vitamins B3 and B5
  • Innovative technology protects against hair breakage and creates a clean canvas for an even colour result
  • 68 shades that match harmoniously with IGORA ROYAL shades
  • Leaves hair with a beautiful vibrant shine


Where can I learn about it?

Build your understanding and colour confidence in a GLOSS BOSS seminar dedicated to IGORA VIBRANCE services – explore your local seminar offering online and reserve your seat now!


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