Hairdressing News from Schwarzkopf Professional

NEWS

Keeping You In The Loop, Up To Speed and On The Mark

Schwarzkopf Professional brings you the latest in news, events and everything that's going on in the world of hairdressing. Whether we're showing off the hottest trends in our latest Essential Looks collection, bringing you one of our fantastic product launches or announcing an exciting new salon partner, you will find everything you need here - Don't forget to regularly check back for all the latest goings on! 

Schwarzkopf Professional News
Essential Looks

ESSENTIAL LOOKS: #REDEFINING YOU COLLECTION

All eyes are on the brand new hair and fashion trends from Schwarzkopf Professional's 2:2018 Essential Looks Collection; this season is all about the individual as Schwarzkopf Professional celebrates your YOUniverse in a special MAKEOVER edition…


Thanks to Schwarzkopf Professional’s collaboration with Global Influencers and International Hair Gurus – combined with a stripped-back, digital-first approach – this Essential Looks collection is truly REdefining the way hairdressers and their clients interact with the latest hair and fashion trends.


This season's collection showcases six stunning looks across three on-point trends:


#globaltribe is all about showcasing the individual – think global natives meets eastern influences with a folklore twist.

 

#newformal is a contemporary take on power dressing and strict styling, with oversized silhouettes, block colouring and precision cutting.

 

#lucidnocturnes continues the power of the co-lab, as two more industry trend-setters give their take on seductive midnight colours that shine through the night.


It’s time to explore your YOUniverse with the #REdefining YOU Collection!

ESSENTIAL LOOKS REINVENTING HAIR COLLECTION

Essential Looks is looking firmly towards the future in the 1:2018 trend collection: REinventing Hair. This season, we’re bringing to life 120 years of expertise across four brand new trends that REinvent, REimagine and REinspire hair:


RANDOM REBEL celebrates self-expression, the cultural outside and the rebellious maverick.

 

REAL ME embraces the authentic, showcasing real-life – just dialled up a notch – in every shade of natural.

 

BEYOND BORDERS blends our global status – a new generation of multi-culture where attitude is everything and no rules rule.

 

IGORA #RoyalTakeOver celebrates co-created looks, developed by international influencers and the world’s leading colourists.


International Creative Director for Schwarzkopf Professional, Simon Ellis describes the collection:

 

"In our industry, we’re all continuously REinventing hair in every dimension, that’s the only way to thrive and grow. At Schwarzkopf Professional it’s our mission, today and every day. We’re always inspiring, creating and always dreaming big, which is why we’re so excited to share this season’s REinventing Hair Collection with you... It’s a fast, furious, brand-new world, and we’re right there, pinning down the trends that really matter!”


Take a minute to check out our REinventing Hair Collection

Essential Looks
BC Bonacure

NEW BC BONACURE

ADVANCED TECHNOLOGY. SIMPLE BEAUTY.

 

BC Bonacure delivers beautiful hair to every client in-salon and at home, thanks to the integration of trending skincare-inspired technologies and breakthrough Micellar Technology.


BC Bonacure provides a customised approach to every hair type:

Four influential lifestyle bloggers...

...share their real-life problems and solve their hair dilemmas using the new BC range. Check out their stories at www.believeinconfidence.com.


Explore the entire BC Bonacure range today!

BELIEVE IN CONFIDENCE WITH THE BC BONACURE WEBSITE

It’s time to discover the new BC Bonacure range and explore the dedicated BC Bonacure website.


Delve into the world of Hair Care and find the perfect treatments, customised for every hair type. With breakthrough Micellar Technology, this new range, containing skincare-inspired ingredients, will give you the confidence to look and feel beautiful.


Meet our four influential social stars, as they share their haircare secrets and dilemmas, and test out the latest BC products. Caroline Silta, Alexandra Pereira, Sendi Skopliak and Juli Mery give us their insights on what beauty means to them and why their hair gives them confidence.


So what are you waiting for, check out the BC Bonacure website today!

BC Bonacure Microsite
Schwarzkopf Professional 120

SCHWARZKOPF PROFESSIONAL CELEBRATE 120 YEARS OF REINVENTING HAIR!

Throughout 2018, Schwarzkopf Professional will be celebrating their 120th Anniversary with a BRAND NEW campaign – REinventing Hair. Expect to see a year of inspiration as we continue to push creative boundaries and honour 120 years of pioneering hairdressing!


With innovation deeply rooted in its DNA, Schwarzkopf Professional have continued to REinvent hair over the past 120 years; holding over 7,600 patents – each one a true milestone in haircare – the company is now one of the top three professional hair care brands in the world, with a hairdresser community that stretches around the globe!


Schwarzkopf Professional co-create with the hairdresser, for the hairdresser to bring the latest products and relevant services to the market before anyone else; truly putting the customer at the centre of its business model, Schwarzkopf Professional…


…INNOVATE so that hairdressers can deliver a standout service
…INSPIRE hairdressers with the latest looks and the tools to create them
…EDUCATE through progressive hairdresser training
…CONNECT with leading influencers in the hairdressing industry
…SUPPORT the hairdresser every step of the way


2018 will be a year of pure hair REinvention with many exciting new brands and product launches, so don’t forget to follow us @schwarzkopfpro on social media, using the hashtag #120Facts!

Together #apassionforhair

The world of hairdressing is constantly evolving, growing and advancing with global techniques, trends, innovations and new business insights emerging all the time. With this in mind, we are dedicated to bringing our partner, the hairdresser, everything they need to run a successful salon business. Keeping up to date with all the latest in hairdressing couldn't be easier through our diverse and inspirational social media channels - Use our social buttons to keep ahead of the game, 24/7.