2020 Brings Inspirational New Seminars

As Schwarzkopf Professional shape the future of beauty care and hairdressing, the ASK Education team are continuously evolving and innovating through world-class education, created by hairdressers for hairdressers.

"We work TOGETHER, collaborating with Hairdressers, Ambassadors, Influencers and Hair Artists from around the world to ensure we are GLOBALLY RELEVANT. We innovate how you learn with a FORWARD-THINKING seminar programme that’s personalised to your learning level. Our training offers a blend of non-stop motivational experiences, delivered in our inspiring Academies, eLearning environments or in-salon. Our goal is to create a community that's truly CONNECTED. A creative collective that’s always up-to-date with emerging trends and hairdressing know-how."

– Simon Ellis | International Creative Director


Empowering Education for True Professionals
2020 brings an exciting seminar programme that’s been enriched with a wealth of opportunity as core essentials in colour, backbar and styling have been enhanced to take every hairdresser's professional skills to the next level!


Hero seminars include: 

  • Mixology – discover how to combine precise technical knowledge with creative freedom through the art of mixing colour
  • Colour Principles – devised to give colourists confidence through live demonstrations and hands-on workshops
  • The Power of Blonde – developed to provide maximum product confidence, as well as the technical skills to handle the full spectrum of all blonde looks that salon clients long for
  • True Beautiful Honest – learn how to craft truly unique colour results that respect and illuminate the hairs' natural highs and lows; this course will teach hairdressers how to bring out their clients' individuality through a distinctive shade palette
  • Custom Care – discover hyper-customised care routines and learn how to leverage them in-salon through this intensive seminar offering
  • Retailing Excellence – be free from the fear of selling and gain retail confidence through specific strategies and step-by-step merchandising activities
  • Care Consultant – learn how to provide customised services for each client through a holistic approach to hair and scalp consultation
  • Progressive Styling – this course translates the latest trends from global catwalks, celebrity magazines and viral movements into creative, yet wearable looks achievable in-salon
  • Style DNA – after covering the basics, the education team will share the latest techniques on the market. Hairdressers will gain the confidence to unleash their creativity as they master Schwarzkopf Professional’s innovative styling range
  • Session Secrets – enjoy professional tips and tricks from award-winning stylists! Hairdressers will fuel their creative spirit with iconic hair styling trends, glamorous looks and state-of-the-art hero products
  • Dry It Right – starting with classic techniques, the education team will teach hairdressers the smart way to create outstanding volume, bounce and lustre


2020 Brings Inspirational New Seminars
2020 Brings Inspirational New Seminars

Plus, through motivational Visionary Seminars hairdressers can really stretch their horizons as expert stylists demonstrate Essential Skills in areas such as: Outline, Layers and Graduation, as well as Uniform, Multi-Tone, Effect, Placement and Graduation.

In the world of fashion, Essential Looks have a variety of trend-led looks events and live educational demonstrations that showcase how catwalk trends can be translated into wearable looks! Schwarzkopf Professional have also revolutionised their digital education offering through the TrendLab with viral hair how-tos, #hairhacks, product information, step-by-steps and behind-the-scenes inspiration – all delivered by global #hairartists and next generation influencers!

ASK Education eAcademy
Responding to the needs of the modern hairdresser, Schwarzkopf Professional created the ASK eAcademy – an online learning hub to develop hairdressing skills 24/7. For registered users, webinars, product demonstrations and how-to tutorials are available on the Schwarzkopf Professional eAcademy to enhance every hairdresser’s technical and creative skills. So, what are you waiting for? Register now on www.ask-elearning.com.