Sharing Trends & Creative Education in Real Time

As we endeavour to stay up-to-date with the latest catwalk looks and hottest celebrity styles, our industry has always needed to move quickly. Now, thanks to the likes of Instagram and Snapchat, this is truer than ever.


These channels have given people access to a world of inspiration – all at their fingertips. So, whether it's a daring catwalk look or the latest celebrity style, our clients expect us to be able to recreate it, the moment it happens. We are committed to keeping our industry skilled and agile enough to meet these ever-changing challenges.


Schwarzkopf Professional's state-of-the-art TrendLab is ready for whatever is thrown at us! It allows us to share trends and creative education in real time – from tutorials and live webinars with key influencers in hairdressing, to innovative product demonstrations and commercial insights!



Presented by some of the coolest global #HairArtists and Schwarzkopf Professional Ambassadors, the ASK Education team are excited to release #HairHacks; episodic how-to content showcasing the latest trending techniques from the hairdressing world!


Viewers can expect to see a variety of #HairHacks, such as inspiring industry insights, hairdresser Q&As, business tips, session styling secrets, consultation techniques and much, much more! Thanks to their highly-engaging, snackable format #HairHacks are easily digestible whenever, wherever!