Hairdressing News from Schwarzkopf Professional

NEWS

Keeping You In The Loop, Up To Speed and On The Mark

Schwarzkopf Professional brings you the latest in news, events and everything that's going on in the world of hairdressing. Whether we're showing off the hottest trends in our latest Essential Looks collection, bringing you one of our fantastic product launches or announcing an exciting new salon partner, you will find everything you need here - Don't forget to regularly check back for all the latest goings on! 

Schwarzkopf Professional News
Essential Looks

ESSENTIAL LOOKS 2:2020: VIVID COLLECTION

"When everything is in flux we turn to the passion, imagination and creativity in all of us. As hairdressers we wake up in the morning to help people invent, reinvent and continually express themselves; whoever they are and however they want to live. Today, we’re celebrating love, life, passion and identity. Welcome to the VivID Collection."

 

Simon Ellis, Schwarzkopf Professional's International Creative Director

 

This season, we showcase three brand new trends, each featuring a Catwalk and Salon look variation, ready and waiting for YOU to transform into hairstyles your clients will love.

INTRODUCING NEW FIBRE CLINIX: FULLY CUSTOMISABLE HAIR TRANSFORMATION IN THE SALON AND AT HOME

Discover our new care brand Fibre Clinix, a salon exclusive, fully customisable hair care regime, for a holistic experience, from salon to home care.

 

Through the development of our most advanced and powerful repair technology, Fibre Clinix has set a new milestone by transforming the hair fibre back to its virgin condition*. Start the holistic experience in salon with a highly customised Tribond Service to match, mix and boost, instantly transforming the hair fibre. Effortless maintenance continues at home with a hair care routine prescribed to the client’s individual hair needs.

 

For fully hair customisation, select from a range of Fibre Clinix Boosters which are designed to be matched and mixed with the relevant Fibre Clinix Tribond Treatment, targeting inner and outer hair damage for specific hair needs.

 

Discover the full Fibre Clinix regime today!

 

*biophysical combing tests of the regime of medium bleached hair vs. virgin hair

Fibre Clinix
Chroma ID

DARE TO COLOUR WITH CHROMA ID

Discover the exciting new colour brand from Schwarzkopf Professional, Chroma ID. Responding to the demand for complete customisation, self-expression and low-commitment hair colour, Chroma ID is Schwarzkopf Professional’s first 100% customisable, semi-permanent mix and tone colour system with integrated Bonding Technology and caring formulas.

 

With a one-size-fits-all approach no longer relevant for today's salon clients, Chroma ID offers an infintate array of colour options; allowing hairdressers to express their clients' unique identities. From natural blonde tones to striking, bold pink, the mix and tone colour system includes 6 Bonding Color Masks (Intense), 14 Bonding Color Masks, 6 Bonding Color Masks (Home Care) and a Clear Bonding Color Mask.

 

The vast portfolio of shades is synonymous with the best performing shades from IGORA ROYAL and IGORA VIBRANCE, making it easy to select matching Chroma ID shades for dual, freehand and full head colour services.

 

By combining integrated Bonding and Low Salt Technology with deeply caring formulas, Chroma ID enables hairdressers to achieve 100% colour flexibility whilst maintaining, and even improving their clients' overall hair condition.

 

Dare to colour and express every shade of your clients’ personality!

 

Explore the unlimited shade possibilities from Chroma ID.

REINVENT STYLING FOR LONG HAIR WITH OSiS+ LONG HAIR TEXTURE

Styling long hair is changing and moving away from hyper-polished, high-maintenance looks. Today's long hair clients want a more low-key, natural look with movement and texture. Plus, they want it quickly!

 

Schwarzkopf Professional’s leading styling brand, OSiS+, has created a new texture styling range that provides light-weight texture, effortless volume and instant root-lift. The four brand new products within the range include: a dry texture spray, soft volumising powder, dry shampoo foam and dry conditioner.

 

Invisible performance, innovative science, feather-light action and ultra-dry formulas make heavy, sticky, artificial looks history.

 

Thanks to innovative Friction Styling Technology, the OSiS+ Long Hair Texture styling range is able to hold hair beautifully, with natural movement, volume and texture.

 

The Friction Styling Technology promotes:

  • Lightweight texture, volume and root-lift
  • Powdery hair feel
  • No helmet hair
  • Style reactivation by scrunching

With a styling solution for long hair, the OSiS+ Long Hair Texture range opens up a new world of effortless possibilities.

OSiS+ Long Hair Texture
Essential Looks

SHAPING FUTURES

Schwarzkopf Professional showcases their global initiative in a brand-new documentary series.

 

Through long-running partnerships with NGOs and a network of hairdressers, Schwarzkopf Professional transforms the lives of socially disadvantaged young adults through their Shaping Futures hairdresser training programme.

 

To celebrate the incredible dedication of everybody involved in this social initiative – and to highlight the difference it brings to hundreds of lives around the world – Schwarzkopf Professional is proud to release the documentary: “Inside Shaping Futures”.

 

The documentary takes you on a journey into the emotional world of Shaping Futures.

 

Inside views are depicted by NGOs, hairdresser trainers, Schwarzkopf Professional partners and the Shaping Futures students themselves.

 

"It's quite a unique experience for all of us that are involved...the passion that the students have to learn and to advance in their life is as equally touching for us, as the experience of the training is for them.”
– Coralie Loth, Shaping Futures Manager at Schwarzkopf Professional

 

Experience the power of education and check out the four-part documentary series now.

tbh – true beautiful honest: THE TRULY BEAUTIFUL AND HONEST SOLUTION TO HAIR COLOURING

Here at Schwarzkopf Professional, we're excited to announce the eagerly-awaited launch of a new permanent colour range tbh – true beautiful honest. Reflecting the current desire for realism and authenticity in beauty, tbh – true beautiful honest offers a unique and honest solution to hair colouring.

 

tbh – true beautiful honest stands for:

 

truly unique colour results that illuminate the hairs' natural highs and lows with natural shine, for up to 100% multi-dimensional coverage.

 

beautifully authentic shimmering powdery tones with subtle iridescent undertones.

 

Genuinely honest approach in communicating the ingredients in the tbh – true beautiful honest formulations and what they do.

 

The tbh – true beautiful honest range boasts 26 colours across three different colour worlds to ignite hairdresser's creativity and create wonderfully authentic results: 

  • Natural: neutral hues with a subtle hint of chocolate (6 shades)
  • Cool: counteract underlying warmth with modern smoky tones (13 shades)
  • Warm: luxury primary reflections, muted by rose undertones (7 shades)

Join the era of authentic attitude with tbh – true beautiful honest #betbh.

tbh - true beautiful honest
IGORA VIBRANCE

CREATE TOMORROW'S COLOUR VIBRANCY TODAY

Here at Schwarzkopf Professional, we continuously strive to deliver high-performing, versatile product ranges and now thanks to innovative new technologies and consistencies, the demi-permanent IGORA VIBRANCE range can do even MORE!

 

The state of the art moisturising demi-permanent hair colour – with a liquid formula that can turn into a gel or a cream – means that clients can expect MORE and hairdressers can deliver MORE…

 

…MORE Performance, MORE Convenience, MORE Versatility, MORE Choice!

 

The Moisture Protecting Complex with AQUAXYL™ Technology controls the hair’s inner moisture level to stabilise the internal structure of each hair fibre. This protects against hair breakage and creates a clean canvas for an even colour result, with a vibrant shine!

 

The assortment now contains 68 IGORA VIBRANCE colour shades, including IGORA VIBRANCE Clear 0-00; a non-pigmented formulation that can be used for a stand-alone gloss upgrade, after every colour service, or to dilute IGORA VIBRANCE shades to reduce depth, intensity and to create pastel tones.

 

For clients who want to try a fresh new look without the permanent commitment, IGORA VIBRANCE offers MORE salon business opportunities through bespoke, tailor-made services…

 

Discover the versatile looks of IGORA VIBRANCE today!

NEW BC BONACURE

ADVANCED TECHNOLOGY. SIMPLE BEAUTY.

 

BC Bonacure delivers beautiful hair to every client in-salon and at home, thanks to the integration of trending skincare-inspired technologies and breakthrough Micellar Technology.

 

BC Bonacure provides a customised approach to every hair type:

Four influential lifestyle bloggers...

...share their real-life problems and solve their hair dilemmas using the new BC range. Check out their stories at www.believeinconfidence.com.

 

Explore the entire BC Bonacure range today!

BC Bonacure
BC Bonacure Microsite

BELIEVE IN CONFIDENCE WITH THE BC BONACURE WEBSITE

It’s time to discover the new BC Bonacure range and explore the dedicated BC Bonacure website.

 

Delve into the world of Hair Care and find the perfect treatments, customised for every hair type. With breakthrough Micellar Technology, this new range, containing skincare-inspired ingredients, will give you the confidence to look and feel beautiful.

 

Meet our four influential social stars, as they share their haircare secrets and dilemmas, and test out the latest BC products. Caroline Silta, Alexandra Pereira and Juli Mery give us their insights on what beauty means to them and why their hair gives them confidence.

 

So what are you waiting for, check out the BC Bonacure website today!

SCHWARZKOPF PROFESSIONAL CELEBRATE 120 YEARS OF REINVENTING HAIR!

Throughout 2018, Schwarzkopf Professional will be celebrating their 120th Anniversary with a BRAND NEW campaign – REinventing Hair. Expect to see a year of inspiration as we continue to push creative boundaries and honour 120 years of pioneering hairdressing!

 

With innovation deeply rooted in its DNA, Schwarzkopf Professional have continued to REinvent hair over the past 120 years; holding over 7,600 patents – each one a true milestone in haircare – the company is now one of the top three professional hair care brands in the world, with a hairdresser community that stretches around the globe!

 

Schwarzkopf Professional co-create with the hairdresser, for the hairdresser to bring the latest products and relevant services to the market before anyone else; truly putting the customer at the centre of its business model, Schwarzkopf Professional…

 

…INNOVATE so that hairdressers can deliver a standout service
…INSPIRE hairdressers with the latest looks and the tools to create them
…EDUCATE through progressive hairdresser training
…CONNECT with leading influencers in the hairdressing industry
…SUPPORT the hairdresser every step of the way

 

2018 will be a year of pure hair REinvention with many exciting new brands and product launches, so don’t forget to follow us @schwarzkopfpro on social media, using the hashtag #120Facts!

Schwarzkopf Professional 120

Together #apassionforhair

The world of hairdressing is constantly evolving, growing and advancing with global techniques, trends, innovations and new business insights emerging all the time. With this in mind, we are dedicated to bringing our partner, the hairdresser, everything they need to run a successful salon business. Keeping up to date with all the latest in hairdressing couldn't be easier through our diverse and inspirational social media channels - Use our social buttons to keep ahead of the game, 24/7.