Mad About Hair Expertise
Mad About Waves
Mad About Waves
Mad About Waves
Mad About Waves



One in two women across the world have curly or wavy hair*. However, some women find their textured hair hard to manage and define. They can also struggle to detangle hair, which can be dry and prone to frizz and breakage.




The right regime, set by a curls expert, will change the life of any textured girls hair.


Each hair has unique characteristics – shape, type, density, thickness, length, dryness – influencing its behaviour. Furthermore, curly hair often encounters two different textures, with the hair tighter at the root and looser at the ends.


In total there are 9 categorised texture types to help define a correct diagnosis and choose the customised care and styling routine to meet every need:

  • Numbers represent hair texture: waves, curls and coils
  • Letters represent hair type: fine, medium and thick

Your Waves Regime | Find Your Technique

Choose your care regime here
Embrace your unique personality