Mad About Myths


MYTHS #1 & 2

A haircut makes you lose your curls


False. Cutting the hair changes the shape but it does not change the texture. A changing hair texture can be caused by illness, stress, hormones or chemicals. Cutting the curl at a particular point, may appear to transform the hair, but it’s not a permanent change, with hair returning to normal once the hair has grown back.

Mad About Myths



Curly hair is always damaged


False. Naturally curly hair is prone to dryness and breakage because of the structure of the hair. But like any other hair type, over-processing and use of the wrong products can cause damage. What should be kept in mind is that curly hair requires very specific products and drying techniques to avoid damage.

Mad About Myths

MYTHS #3, 4 & 5

Never use shampoo for curly hair


True and false. Traditional shampoos are made with surfactants that, for curly hair, might remove more than necessary the curl’s sebum, leaving hair dry and rough. However, shampoo is intended to clean the scalp and hair and is absolutely necessary for every hair type. An excellent alternative are the sulfate-free* Mad About shampoos to preserve the beauty of curls.


*free of Sodium Lauryl Sulfate & Sodium Laureth Sulfate

Certain hairstyles like braids and weaves cause hair loss


True and false. Braids and twists themselves do not cause hair loss. They are, in fact, used as a protective styling technique to prevent breakage. Nonetheless, if braids are too tight and are worn too long, hair pulling can damage it. It’s essential to not have the braids too tight, regularly treat the scalp and have a hair break every few weeks.



Mad About Myths

Curly hair women are unique


True. No curl is the same. Every single hair shape is different and makes every curly haired woman unique.

MYTHS #6 & 7

Mad About Myths

Constant washing dries out curly hair


False. Shampooing up to 3 times a week is actually good for curly hair. Shampooing clears the scalp and hair of product residue that can stunt hair growth and cause hair damage. It also maintains the natural oils (or sebum) of the scalp, which works as a natural hair moisturiser.



Curly hair should never be brushed with a hairbrush


True and false. False, as its tightly placed bristles can break the natural shape of curls; however a high-quality brush can be gently used when applying a treatment. Use a wide-toothed comb to detangle wet hair and to reshape the style when the hair is dry.

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MYTHS #8, 9 & 10

Shaking your blow-dryer prevents overheating


False. Some women are thinking that shaking their blow dryers back and forth will prevent overheating the hair. The better way to avoid damage throughout blow-drying is to hold the blow-dryer about 20cm away from the head and not to stay on the same section for more than a few seconds at a time.

Mad About Myths



Curly haired women never have greasy hair


True and False. The hair texture doesn’t hamper the sebum production of scalp. The natural oils produced by the scalp of curly haired women are not able to travel all the way down the hair shaft. This gives the impression, that curly haired girls never have greasy scalps.

All curly haired women have thick hair


True and false. Curly hair gives the impression of thicker hair and more volume than straight hair, but the truth lies in the middle: the average density of curly African hair is 295g / cm², whereas soft, wavy Caucasian hair average density is 330g / cm² and straight Asian hair average density is 175g / cm².